Ebook Download Designing Type, by Karen Cheng
Ebook Download Designing Type, by Karen Cheng
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Designing Type, by Karen Cheng
Ebook Download Designing Type, by Karen Cheng
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Review
"This book fills a conspicuous need by offering a succinct and careful treatment of how type itself comes to be. . . . Literally tackling the subject letter by letter, this treatment offers an invaluable perspective on what needs to be considered in creating a typeface that meets the standards established over the centuries. Clear and concise, with excellent, uncluttered illustrations, this is the kind of book that designers will want to keep close at hand and one that could become a standard reference in the field. Highly recommended for any collection with an interest in printing or graphic design."―Library Journal"While there are a number of historical studies of the relationship of letterforms and type design, none of them can be considered as thorough and instructive as Karen Cheng's recent Designing Type. Cheng takes a very complex subject and through a simple design approach and a clear, concise, and informative writing style combined with extraordinarily complementary diagrams and specimens, renders it completely comprehensible. . . . A very well done and handsome book and an invaluable reference destined to be considered a classic in the field."―Ampersand: The Quarterly Journal of the Book Arts"This book is especially good. Of particular interest are [Cheng's] students impressive attempts to design their own typefaces. Even if one is not a diehard type enthusiast, this is such a strikingly beautiful book that the journey from cover to cover will be well worth the effort."―Roy R. Behrens, Ballast Quarterly Review"Cheng’s Designing Type is a comprehensive, systematic guide to the complexities of letters and how they fit together. . . . It’s visually ordered and orderly, which helps to organize the complex information and make it accessible. . . . For a practical approach to designing letters today, Designing Type may be the most useful single tool available. It looks like a book that will have a long life."―John D. Berry, Arcade Magazine"This book provides a meticulous guide to the technical aspects of creating fitting fonts."―Dwell"With careful examination, the casual reader will not look at print the same way again. To graphic-designers, who specialize in typography, this book is an invaluable reference guide."―Doug Ing, International ExaminerSelected as a 2007 AAUP University Press Book for Public and Secondary School Libraries
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About the Author
Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.
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Product details
Paperback: 224 pages
Publisher: Yale University Press; 3.4.2006 edition (April 3, 2006)
Language: English
ISBN-10: 0300111509
ISBN-13: 978-0300111507
Product Dimensions:
8.5 x 0.8 x 11 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
42 customer reviews
Amazon Best Sellers Rank:
#328,404 in Books (See Top 100 in Books)
This book does not teach you how to design type. But it's still great!The book goes analyzes common Latin glyphs (you won't find Vietnamese in here) from classic typefaces and points out details in their construction. There is a serif section and a sans serif section. The book does not say much about Italic type, just Roman.Really beautiful to look at, and very informative to read.
Absolutely a must have for aspiring and junior typeface or logo designers. However, the book is not an easy read; it should be read cover to cover with patience before being used as a workbook reference. Its text requires a sound prior knowledge of typography and related technologies. And it must be read in tandem with close observation of the numerous illustrations and diagrams to be fully understood and appreciated. The information shared by the author is not available elsewhere unless one attends graduate school in type design or apprentices to a type designer. I had completed my first roman & small cap font before I acquired this book and hadn't started my companion italic yet. And though the author doesn't cover italic type design her thoroughness in her analytical and comparative approach is such that I have the book open like a workbook for every italic character and am redrawing some of my romans. I've been teaching graphic design for 30 years and though so much has changed the fundamental and essential have not though they have evolved. This book will become a classic for serious professionals because of the level of insight that it gives into the essentials of type design.
Designing Type is a MUST HAVE for any beginner or as a excellent reference for those who have a face or two under their belt.I own many books on typography, and they have all been collecting dust since I got my hands on Karen Cheng's Designing Type. If you are designing your first typeface, get it now. I cant tell you how many times I find a difficult letter and turn to Designing Type. Any typeface designer has dissected fonts revealing the system and subtle variations with awe, Designing Type is a fantastic collection of comparisons, deconstructions, and letterform evolutions. Designing letterforms is extremely difficult and tedious and I can admit I never would have finished my first typeface or designed a second without Designing Type at my side. What I love about this book is how well it teaches you letter-by-letter, this format not only works for instruction but reference.The book provides the essentials and foundation of type design, which, don't get me wrong, is a lot. Designing Type does not really cover the creative side of type design, rather it puts classics under a microscope shedding light on systems; but, as they say in typeface design, creativity is in the system. Get it!
It's incredible how few truly foundational books on typography there are. Sure, there is plenty going over the same old - history, evolution of styles, basic principles of implementation... But as far as I am aware - and I've been searching all over - this is the only existing example that breaks down each and every letter, number and mark to reveal its DNA. Karen Chang manages to be informative and provide directions in surprisingly little amount of words, leaving plenty for dissected letter forms. An absolute must for anyone working with type on a microscopic level, in particular logo designers such as myself.
I have learned from this book that every letter matters in type design. Every decision made on the capital "O" for example affects decisions that have to be made for every other letter. You will learn about fonts yes. But what I have discovered is that the classics are pure, solid, tested, and true. And new type needs to be judged based tested rules and the question must be asked... do we need another font? that does not rule out new type styles. Bring them on. Just know that having a font building program and a computer does not guarantee a type that will last.
In case you haven't figured this out on your own, type design is very difficult. All kinds of odd optical illusion type things happen when you reduce a large monitor-screen-sized character to 10 points, especially when the letter is rasterized for your monitor screen at that small size.This is THE book (perhaps the only book) that teaches you about the issues on a letter-by-letter basis. If you're going to design type you absolutely must get this book. If you don't then you should be locked up for your insanity.
This book is indispensible for anyone who designs type. Clear illustrations show the visual construction of letters. For instance, on pages 100-101, an outline of the letter "v" placed directly over a shaded "y" in nine serif typeface examples make it clear that the "y" is not just a "v" with a descending tail. Is the sans serif "u" just an upside-down "n"? Pages 146-147 show with several examples that it's not quite that simple. Many visual details on every letter (including numbers and diacritical marks etc...) will help fine tune your type designs no matter your level of expertise. An extremely useful section is the simplified guidelines on designing sidebearings of letters. You will not regret adding this book to your typographic library.
This is a book for anyone who is serious about designing type. Karen takes us through the design of each character, covering the development of its form from the time of the early Venetian designers to the present day. The book is well arranged, so that a novice designer who started at the beginning and worked through the book would have developed two complete (serif and sans) fonts on reaching the end.As well as being an excellent reference for designers, it is also an exemplary example of contemporary book design and typography. It makes a great coffee table book!The book covers European, latin faces. The focus is on design rather than technology, so that you would probably want to read it in conjuction with your software manual and Microsoft typography pages to get the technical lowdown.
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